At Maurice Lacroix, all factors critical to the successful production of excellent watches with high perceived value converge: craftmanship, design and innovation come together in a pronounced sense of quality.
YOUR TIME IS NOW.
COLLECTION STORY HIGHLIGHTS
Limited Edition: Maurice LaCroix AIKON Master Grand Date
Maurice Lacroix AIKON Master Grand Date unites the urban style synonymous with AIKON ownership with a highly refined Manufacture movement. This sophisticated watch perpetuates the contemporary design language of the company’s iconic urban collection while incorporating some unprecedented details.
AIKON #tide : Prepare to be dazzled!
Maurice Lacroix unveils the brightest range of watches, offered in an array of eye-popping colours. Best of all, the AIKON#tide is helping to make oceans cleaner, thanks to revolutionary technology that converts plastic waste into Swiss watches.
JOIN THE TIDE
The latest and greatest Maurice Lacroix timepieces
Maurice Lacroix
Since the launch of its first watch model in 1975, Maurice Lacroix has grown to become a sought-after manufacture brand, with its factories producing complex components for its own in-house mechanical calibers, thus allowing the brand to join the exclusive league of Swiss manufacture brands
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AIKON Automatic
Masterpiece
AIKON #tide
Eliros
Wherever you are and no matter the issue, our watch specialists are ready to assist you.
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Authorized Maurice Lacroix Retailer
Success is a journey, not a destination!
Over the centuries, to the credit of the innovative spirit and perfectionism of its watchmakers, Switzerland has earned a one-of-a-kind reputation. Maurice Lacroix is committed to uphold this tradition and high standard of watchmaking craftsmanship.
For more than 40 years, Maurice Lacroix watches have been manufactured in the company’s own state-of the-art workshops in Saignelegier.
Here, all factors critical to the successful production of excellent watches with high perceived value converge: watchmaking know-how, skilled craftsmanship, industrial expertise, technological capability, and, not least, a pronounced sense of quality.
#YourTimeIsNow
Store Locator
Swiss Watch boutiques are located across Singapore,
Singapore and Thailand.
